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Candy Corn Maker Brach’s Debuts Fragrance

Set for launch on the first day of fall, Ode to Candy Corn features notes of vanilla, spun sugar and honey.

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By: Lianna Albrizio

Associate Editor, Happi

For Brach’s, gobbling handfuls of its famous (and addicting) candy corn this Halloween season isn’t enough to satiate a sweet tooth. The brand is affording candy corner lovers the chance to smell like it too.

In honor of the start of fall, the brand is dropping its limited-edition debut fragrance, “Ode to Candy Corn,” which is what marketers are boldly calling the “official scent of fall.”

Set for launch on the first day of fall, Sept. 22, Ode to Candy Corn features notes of vanilla, spun sugar and honey.

Team Candy Corn

“Candy Corn is the true marker of fall and Team Candy Corn is passionate about their fandom, so this year, Brach’s is giving them a new way to express their love for the iconic treat,” said Kelly Peyser, director of Brach’s and seasonal marketing at Ferrara Candy Company. “With Ode to Candy Corn, we’ve transformed the unmistakable flavor of Brach’s Classic Candy Corn into a wearable fragrance that truly captures the sweetness, warmth and nostalgia that makes this time of year so special.”

The limited-edition scent is available in 1.7-ounce bottles and paired with a bag of Brach’s Classic Candy Corn. The fragrance is available for purchase for $22 at CandyCornSeason.com, while supplies last, on Sept. 22 at 7 pm ET and on Oct. 1 at 7 pm ET.

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